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CHAI wink game 2023

CHAI present the brand new track, "GAME"

20 September 2023, 16:02 | Written by Tyler Damara Kelly

CHAI — the beloved Japanese quartet of identical twins MANA (vocals/keys) and KANA (guitar), plus drummer YUNA and bassist/lyricist YUUKI — present their new single, “GAME".

The accompanying “GAME” video is a tongue-in-cheek, ‘80s-indebted romp, directed by Cameron Lew.

Speaking of the new release, MANA adds: “Winning isn’t the goal, it’s the strategisng and challenge that matters. So it doesn’t matter if you lose. Take that loss and turn it into an even better strategy! Life’s a game! We made the video with our lovely friend Ginger Root. It’s fun and NEO KAWAII. As long as you’re living, you can play the game as many times as you want. Be honest to your heart, don’t take it too seriously, and live life.”

“CHAI blends chaos and positivity in the best way, and so I wanted to create a video that showcases exactly that. And what better way, then to show them frantically delivering their music, movements, and mindset directly to their fans," Lew says of the video. "It was such a fun experience directing this video, the way the girls are in sync with one another is insane. Not your ordinary delivery service: Come along as the girls hand over packages that will take their fans (and some sceptical patrons) on a musical journey.”

The track is taken from their forthcoming self-titled album, and follows previous singles, “NEO KAWAII, K?", and "PARA PARA".

CHAI was written on the road, with the band finding time to record in the days between shows at Grand Street in New York, Ometusco Sound Machine in Mexico City, and Stones Throw Studio in LA, where “GAME” was recorded.

Working in studios with vast collections of gear allowed them to experiment with aesthetics as-yet-unheard on a CHAI album. Case in point, CHAI recorded “GAME” with the sole intention of writing something listeners would recognise as new wave, riding a house synth line and minimalist production.

"GAME" is out now. CHAI's self-titled album is set for release on 22 September via Sub Pop.

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