Burna Boy breaks his own record for biggest streaming debut for a solo African artist with "Higher"
As reported by Chart Data, GRAMMY Award-winning artist Burna Boy has made history with his latest single, “Higher.”
Released last week, the track aligns with his ongoing efforts through Project PROTECT, a pivotal initiative he founded to provide financial, medical, and legal assistance to communities affected by systemic violence and poverty.
"Higher" has earned the biggest streaming debut for a solo African song in Spotify history, surpassing the record previously held by Burna Boy's own hit "City Boys".
Higher Out Now!!! 🎶 🎵 https://t.co/ujK72o2oH1 pic.twitter.com/vvhVAj33G4
— Burna Boy (@burnaboy) June 28, 2024
The "Higher" music video documents Burna Boy’s emotional return to Port Harcourt, where he engages in community upliftment activities. The video directed by Burna Boy and Asurf, captures moments from his visit to his childhood home and local villages where he, alongside volunteers from Project PROTECT and The R.E.A.C.H., distributes essential supplies. This collaboration also highlights their joint educational and healthcare initiatives, including significant contributions to the University of Port Harcourt Teaching Hospital.
"Higher" is out now.
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