SOTD #87 // Pao Pao: ‘Liberia (ft. Prizes)’

When you look at it on paper, it’s beyond all reason why anybody would care to start up their own label in this climate. But, as a music lover, it’s something that intrinsically appeals, especially when you’re bereft of rhythm yourself. Sometimes, you hear a song that you fall so completely and utterly in love with it’s creator, and it’s all you can do to stop yourself taking out a loan to fund some studio time for them. So it’s to the joy of all of us who are already deeply into overdrafts that someone else has done the honourable thing and given Pao Pao one side of a seven inch to play with.

As a way to start your record label, Double Denim couldn’t have wished for much better that ‘Liberia’. Featuring Prizes, it’s the flipside to two glorious Blackbird Blackbird tracks and genuinely feels like a celebration of all that is good about music at the minute. There’s a healthy dose of the Washed Out, chillwave sound that looks to envelop 2010, but it still buzzes and pops with real excitement, steering clear of the measured weariness that the genre encourages. If summer ends up anywhere as brilliant as this effort by Pao Pao makes it seem like it could be, then we’re all in for something truly special. And if not, at least we can all have a little dance to this whilst it rains outside.

Pre-order the 7″ via the Double Denim site.

Pao Pao (ft. Prizes): ‘Liberia’

Prizes will be performing live at a very special TLOBF Presents show on 2 July with Memoryhouse, How To Dress Well and Visions Of Trees. More info here, tickets can be purchased here.