SOTD #148 // Evan Voytas: ‘Tomorrow Night We’ll Go Anywhere’

In this highly disposable digital age we’ve found ourselves living in, starting a record label is about as easy as ordering a pizza. Not only that – it’s a damn sight cheaper than ordering a pizza. With digital merchants ruling large, you don’t even have to press up physical product anymore. It doesn’t have cost anything if you don’t want it to.

Cascine are a label who seemingly appeared out of nowhere around 3 or 4 weeks ago from the very same birthing pool as Sweden’s prime pop professors Service. There was no giant fanfare, no bloated articles in Music Week explaining how they’re going to “save the industry”, no buzz or hype. Just a simple mantra: “a new label for experimental pop, guided by intuition”. As alluring as it was mysterious, a total of three acts were revealed in a pristine white haze upon launch – all completely different yet simultaneously all beating with the same life blood amongst them; Shine 2009, Selebrities and Chad Valley. Hailing from Finland, New York and Oxford respectively, these acts have quietly pushed themselves upon my psyche over the past few weeks; disturbing my sleep patterns, pounding my sub-conscious with their unstoppable melodies and desire.

And it’s with this unstoppable nature that they reveal their fourth signing in roughly the same amount of weeks they’ve been officially operating as a company. Hailing from LA, Evan Voytas comes fully formed with debut EP Tomorrow Night We’ll Go Anywhere which is set for release in 12″ and digital formats on October 18. On first listen, I was transported to a private party where a (slightly) less camp Scissor Sisters were grinding seductively to Purple Rain-era Prince, all whilst Ariel Pink was dropping ketamine in the toilets. Just listen to the title-track and today’s SOTD to get a grasp as to where I’m coming from. ‘Tomorrow Night We’ll Go Anywhere’ plays the nostalgia card in the same way Wild Nothing did to such great effect earlier in the year – with complete earnestness and a lust for pushing new sounds rather than recreating them – much like Cascine’s entire working ethic. This is an artist and indeed label to get very, very excited about.

Evan Voytas: ‘Tomorrow Night We’ll Go Anywhere’