[Premiere] The Whendays – If I Wait // Song Of The Day #355

And so continues the apparently inexorable march of skewed, ‘80s-indebted Scandinavian synth music.

The Whendays are a Stockholm duo making reverberating, melancholic pop; the sort of tracks that will invariably and infuriatingly be referred to as ‘slow jams’. The Whendays clearly have a Madonna fetish, but at their heart the songs on their self-titled EP are darker, more troubled than their most obvious predecessors. Rather like a Sliding Doors version of a West Coast sit-com soundtrack.

‘If I Wait’ sounds like Prince with an even more acute personality disorder. Full of brilliant vocal hooks and uncanny falsetto, it’s immediately familiar and strangely haunting – like all the best pop music is. The only disappointment here is that the people in the picture are undoubtedly not the people who made the record.

The Whendays is out on Cascine on 15 November. Stream ‘If I Wait’ below.

The Whendays – If I Wait by CASCINE