"Runaway" is a beautifully unnerving cut, combining the kind of crafted and affecting pop Phoenix do so well alongside swelling, jutting melodic curveballs. It's all wrapped up in a lush production that recalls some of the late-'70s best pop music. If it’s not under your skin after just one play then you’re dead in the heart and the head.

"'Runaway' is about a girl, obviously," says Bad Wave's Tucker Tota. "It's not supposed to be understood but yeah, there's a girl and she runs away. Where she runs from and for what reason… Let's just say there's a liberation in the darkness.”

The release kicks off an ambitious product from 10K Islands, which will see a new release from the collective's artists every Friday at midnight (PST) for the next 12 months. There's a brilliant long read on the evolution of 10K Islands over on Tumblr.