HOLY’s trippy world-building continues on “Hot On The Heels Of Love”

Directed by the award-winning Gustaf Holtenäs, the video to Stockholm-based HOLY's new track is full of Monty Python psychedelia transplanted into a world of Second Life, early-internet aesthetics. In its essence, “Hot On The Heels Of Love” is a soft, gentle love song. It’s almost simple, especially when compared to the forest of noise and detail on last year’s album All These Worlds Are Yours.

On the new track, Ferm uses nothing much more than a synth line and a rattle of drums to motor it along. That leaves him a lot more exposed, and it’s the pure, understated power of lines like “Are you sick of my love? Like you’re sick of the sunlight” that give the song its strange magic, and the life that fuels it.

“With 'Hot On The Heels Of Love', I wanted to make a love song that was as literal and simply-put as possible, to the point where it occasionally touches upon banality,” says Ferm. “I am drawn to embracing lyrical clichés and changing their meaning by putting it in a new context, in my own world”.