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Creams

Creams marks debut EP with the lucid dark-pop dreamscape of “Sleep On Me”

03 February 2021, 10:00 | Written by Christopher Hamilton-Peach

Hailing from the Georgian capital of Tbilisi, Creams, aka Natia Chichinadze, continues to expand upon the idiosyncratic vision gracing recent singles “RUN” and “DIE 4 U”.

Tying in with the release of Creams’ debut EP, its title track “Sleep On Me” offers yet another glimpse into the quasi-esoteric world in which she resides. The rising alt-pop artist waxes lyrical with an unearthly poetic pulse, wrapping vapour-trail vocals and rapid percussive bite around low vibration electronic tremors. Drawing strength from a cryptically ciphered gothic space, she waveringly threads through a flood of sonic artefacts that feel born of another planet.

"Sleep On Me is like a fragment from my subconscious. I pushed myself to dive deeper into unconventional and distressing themes that are often overlooked - the kind that can be repressed in modern culture and live in the shadows,” Creams says of the song. “I believe there is beauty and power in shining uncomfortable topics, and this is what I wanted to reflect in this body of work. As a whole, the EP speaks on my insecurities and the power I possess when facing them. It’s like a Pandora’s box... a closed Pandora’s box."

The track is seen paired with a video equally abstract in its dialogue between oppressive and liberating situations, visualising Creams confined in a glass cage and on-board the back of a careening motorbike. "This music video feels like a fusion of cold and warm air; at parts it is dark, inky, and a bit doomy,” she says. “At others, it gets to be the complete opposite: radiant, bright, cheerful, with a blue sky that almost hurts to look at. The two sides of the human psyche are presented as coexistent and in a natural motion. It gets risky, quick - you don’t even feel the radical, drastic transitions as it stands as one whole piece.”

Shaped by a cross-section of creative influences including Captain Beefheart, FKA Twigs and Giovanni Bocaccio, Creams’ nascent output derives much of its bewildering allure from an interplay of the mystical and tentatively sinister; a string of enigmatic attributes set to future-proof her appeal.

Sleep On Me is out now via AWAL. Follow Creams on Instagram.
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