The South Londoner, who shot to prominence starring in Frank Ocean's "Nikes" video, has only gone and crafted one of the most tenderly enchanting odes to milennial break ups you'll ever hear. Between popping up in other people's clips, Pyke can be found moonlighting as a skater, spray paint artist, model, and of course, a mult-instrumentalist and vocalist whose intelligently fuzzy and understated production - a twang of reverb-blurred electric guitar here and a kiss of detuned hi-hat there - and soulful croon is going to make real waves in 2017.

Now complete with a suitably lo-fi, retro visual - which was partly filmed in his grandmother's house - "Social Sites" has quickly turned Cosmo Pyke into my favourite newcomer from South London's burgeoning stoner-songwriter scene.

"Social Sites" is the lead single from his forthcoming EP titled Curser's Lament, produced by Grammy Award winner Fraser T Smith.