Edinburgh’s youth-led culture movement is on the precipice of an artistic evolution. At the forefront of the movement are a collective of young creatives including hip hop artists Billy Got Waves and Joell, who've just dropped their new track “Till I’m Dead”.
As a part of the 131 Northside Collective in Edinburgh, Billy Got Waves and Joell combine sounds from the past, present and future to curate a textured soundscape that speaks for their generation. The pair demonstrate a refined artistic ability in their musical creations, analysing the complex relationship between the youth and the city through their blistering performances.
The hedonistic new track is teeming with pounding drum patterns and melodic intricacy, burying the mediocrity of the working week six feet under. "We feel ‘Till I’m dead’ fits in well with the current state of hip hop evolution,” say the duo. “It’s hooky, it’s catchy, it’s a vibe. The meaning behind the song and visual is to express who we are. We love music, we love having fun and partying which resonates with young people globally.”
“‘Till I’m Dead’ continues where our first drop, ‘Headlights’ left off,” continue the duo, who teamed up with producer Baygee as well as creative director WoozieWorld, who delivered the darkly lustful visuals for “Till I’m Dead” - the second instalment from their upcoming project Wish You Well. “In the video we are burying our dull, boring, everyday 9-5 life and choosing to live how we want through music and chasing our dream. This is who we are.”