Get in the Halloween spirit with Adam Prince King’s entrancing cut "Witches"

New track "Witches" ushers in the spookiest of seasons in manner at once dream-like and punchy. With its unnerving vocal effects and a chorus that will be inked indelibly on your brain, it's no wonder the Los Angeles-based label have already snatched him up.

King has a way with the simplest of words, playing with rhyme and rhythm to intoxicate you with hypnotic ease. His lyrics are central to the trance-like feel of "Witches", with distorted vocals, weighty bass, and the snap and hiss of ritualistic electronic percussion completing the eerie picture. It's a track that defies categorisation; not a dance track, despite its reliance on sounds often found in that genre; hardly a pop track, in spite of that euphoric chorus. King's self-production allows all his little quirks to shine through in the finished product, which is all the more alluring for not having its creases ironed all the way out.

"When I finished writing 'Witches', I was a little taken aback–I surprised myself with the direction I took with the production," King explains. "It's my favourite track from my upcoming EP by far, and I love the theatricality of it."

The track comes accompanied by a stunning video, featuring King alongside an assembled cast of ultra-chic femmes fatales–the witches. If "Witches" itself isn’t enough to ensnare you, let the surreal visuals finish off the job.

"We headed into the forest and got high on Amazonian Cacao," King tells us of the filming experience. "The shoot wasn't meticulously planned, so I loved having room to just vibe on the day. Vasilisa Forbes, the director, shares my sense of humour and understood where I wanted to take things. I had an idea for a creepy video that wasn't hammy in any way, and I love the result."

"Witches" follows King’s debut release "Flamingos" earlier this month. It is the latest single to be taken from his forthcoming eponymous debut EP, set to be out by the end of the year.