Sweden’s Tove Styrke returns with an expertly choreographed video for her fiery pop number “Even If I’m Loud It Doesn’t Mean I’m Talking to You” - proving its powers as an instant classic once again.
If you thought Scandinavian pop was all about dreamy vocals and expansive hazy synths then you clearly haven’t been paying close attention. Over the past 6 months nordic music has found its fire: from the girl power inspired anthems of Denmark’s MØ to the harsh revolutionary beats of Mad Decent-signed Ellinor Olovsdotter (aka Elliphant), 2014 is the year pop got its bombast back. Of course, we saw that coming - but what we didn’t see was Tove Styrke.
The Stockholm resident rose to the top after appearing on Swedish Idol back in 2009, but after the rushed release of her eponymous debut album all seemed to go quiet so quickly that we weren’t sure if she would ever resurface; that was until she was up close and personal, smacking us around the face with the loud, brash, bratty sounds of her first material in three years.
“Even If I’m Loud It Doesn’t Mean I’m Talking to You” is out now via Sony Sweden. Read our interview with Tove Styrke here.