Watch the fun-fuelled visuals for Seinabo Sey's upbeat new track "Pretend"
Incorporating traditional soul vocals and contemporary pop beats seem to work for a lot of commercial artists. Seinabo Sey, Sweden's soul saviour, has just raised the bar with her latest summer hit "Pretend".
By using an urban landscape as the ultimate adolescent playground, Sey transforms her simmering track into a must-have on summer playlists. The persistent pitter-patter beat adds a timelessness to thesounds, further illuminating the infinite nature of city life, and all the sleep-deprivation that comes with it.
"Pretend" might be our new 'we're not sleeping tonight' tune. Pulsing with energy and the big-city-buzz we've all craved at one time or other, Sey sends us all into the darkest night..
You can watch the visuals for "Pretend" below.
- Fontaines D.C. sign to XL Reocrdings and announce their fourth studio album, ROMANCE
- A. G. Cook shares new single, "Soulbreaker"
- SQUARE: four-city event in Portugal unveils creative partnerships and international artist callout
- Been Stellar further preview their forthcoming debut album with new single, "Sweet"
- Charli XCX and Troye Sivan announce Sweat tour with special guest Shygirl
- SZA is the second black woman to be honoured the Hal David Starlight Award by Songwriters Hall of Fame
- King Hannah share new single, "Davey Says"
Get the Best Fit take on the week in music direct to your inbox every Friday