Listen: Frida Sundemo – A Million Years
You know that thing we do when a new Swedish pop artist emerges and feel it totally necessary to compare them to a) Robyn, b) Lykke Li or c) The Knife? Yep. It happens. Everyone is guilty.
Whilst Frida Sundemo is – to all intents and purposes – another up and coming hopeful emerging from the ever effervescent Swedish pop landscape, there seems to be something more organic at play here.
Stripping away the thrusting percussion and glacial sounding synths; imaging the song sung acapella, you’re thrown deep inside a classic melody akin to say, Loney Dear. There’s that yearning element to the vocal that makes everything that little bit more human.
Frida will open for Charli XCX tomorrow night (Wednesday 19 June) at London’s Islington Academy.
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