KWAYE is ready for something new as he sets out to share his truth on soul-shaking new track "Run". Building on his explorative pop and R&B sound with his instantly recognisable vocals, this new single is a reset of sorts and first release on his own independent imprint.

Of the new track KWAYE explains ""Run" is an experience lived by many of our brothers around the world - it is the dichotomy of walking your truth as a human being, and negotiating your survival as a black man."

"The turbulent nature of 2020 has caused many of us to reflect on our own individual worlds - what they need, how they feel, and where they sit within the ever-changing world we all share. In this time I realised how far I’d strayed from the things that make up who I am, and began to address the battles that have long needed resolving," he adds.

The first a string of new releases set to continue into the new year, KWAYE is bolder than ever. Soothing piano-backed verses make way for a powerful chorus and the song's evocative message; "freedom vs. duty" – "from family and community to loyalty and expectations, this song captures the beauty and the complexity of that internal conflict."