Search The Line of Best Fit
Search The Line of Best Fit
Dirty Nice Press Shot 2020 c Henry Holz Charlie Pelling

Dirty Nice unveil their new off-piste gem “My Dead End Self”

12 May 2020, 10:44 | Written by Madeline Clifton

Alt-pop duo Dirty Nice drop their glitchy new single “My Dead End Self” and its accompanying otherworldly video.

Dividing their time between London and Bournemouth, Dirty Nice’s Charlie Pelling and Mark Thompson create an exciting wave of electronica with “My Dead End Self”. Inspired by modern online culture and the avant-garde art movements that engulfed the early 20th century, the duo cultivate a sonically unconventional sound with their new single thanks to the track's unexpected, eclectic vibe, one that offers a utopian feel that transforms the way we look at the mundane events shaping our day-to-day life.

“Not long ago, before these quarantine times, I was walking down the high street quite listlessly. I was gently overcome by a feeling of relief and simple joy,” vocalist Charlie Pelling shares on the inspiration of the track. "Something in the stimuli, a cocktail of unexpected sunshine, city bustle and a dash of daydreaming had lifted a hidden weight. Then I wrote this song. The point is, I think, that walks are very nice, aren’t they? So pop this song on and go for a walk… responsibly, of course.”

As a track that celebrates the simplicities of life, “My Dead End Self” is perfectly complemented by its accompanying video. Created by Pelling himself, the music visual slowly zooms out, highlighting how tiny the space we occupy is within the universe. A simple yet impactful move, the video highlights the boundless cosmos we harbour with a clever nod to cubism.

“For the video, I combined the format of the famous Powers of Ten film by Charles and Ray Eames with a cubist illustration style to create an abstract, endless loop of oneself looking within oneself within oneself and so on,” Pelling continues. “This is the ‘dead end self’ which sounds quite negative or restrictive, but is actually meant as a celebration of acceptance. Not of despondent acceptance, but acceptance that gives you strength, acceptance of your dead end / infinite self”.

"My Dead End Self" is available now. Follow Dirty Nice on Instagram.
Share article

Get the Best Fit take on the week in music direct to your inbox every Friday

Read next