Sweden’s Be The Bear shares the grandiose pop of “Erupt” in full
Following its inclusion in an internationally televised advert, a short version of Be The Bear’s single “Erupt” has already garnered close to 700,000 views on YouTube.
Be The Bear - real name Christina Wehage - now shares the video for “Erupt”, released in full on 9 June. The eclectic visual neatly complements Wehage’s cinematic, baby Björk sound. The sweeping orchestral arrangement and minimal electronic touches have garnered comparisons to Aurora and Florence and the Machine; artists similar not only in sound but in the fairytale feel of their various works.
Wehage has year of songwriting experience already in the bag, and her confidence shines through in “Erupt”’s resplendent feel. Choosing to release under a name that stems from a desire to face her own fears, “Erupt” seems an apt name for the artist’s almost volcanically dramatic arrival on the pop scene.
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