
Sweden's LOUUD faces up to reality on broken-dream pop debut single "Fools"
London-based Swede Louise Udin, aka LOUUD, is releasing her debut single on Friday, and it's a fragile beauty.
Having honed her song writing skills at Rytmus Musikgymnasiet (like fellow alumni Tove Lo and Robyn) and London's BIMM, LOUUD is now ready to unveil "Fools".
With a shimmering pop-rock sound which recalls Fleetwood Mac or Lykke Li at her most playful, Udin's smooth voice floats over a forceful backbeat, fluttering electronics and a spidery guitar riff to make a beautiful whole which belies the song's themes.
"Fools was written about the struggles of fighting for a relationship that was meant to come to an end," says LOUUD. "It´s about giving someone countless last chances and feeling foolish after a break up. This song means a lot to me and I think many people can relate to it."
With an EP on the way, "Fools" sounds like it could be the start of something special for Udin as LOUUD.
- Jeff Tweedy announces new album, Twilight Override and shares four tracks
- wing! shares new EP reveal, "Let The Rest Go"
- Daphni shares new single "Clap Your Hands" as first release in three years
- Wyldest unveils first release in three years, "All It Would Take Is A Phone Call"
- Drake invites Vanessa Carlton to perform "A Thousand Miles" at Wireless Festival
- The Sophs return with "DEATH IN THE FAMILY"
- Ella Eyre explores her limits on new track, "Space"
Get the Best Fit take on the week in music direct to your inbox every Friday

Wet Leg
moisturizer

MF Tomlinson
Die To Wake Up From A Dream

BIG SPECIAL
National Average
