Sweden's LOUUD faces up to reality on broken-dream pop debut single "Fools"

Having honed her song writing skills at Rytmus Musikgymnasiet (like fellow alumni Tove Lo and Robyn) and London's BIMM, LOUUD is now ready to unveil "Fools".

With a shimmering pop-rock sound which recalls Fleetwood Mac or Lykke Li at her most playful, Udin's smooth voice floats over a forceful backbeat, fluttering electronics and a spidery guitar riff to make a beautiful whole which belies the song's themes.

"Fools was written about the struggles of fighting for a relationship that was meant to come to an end," says LOUUD. "It´s about giving someone countless last chances and feeling foolish after a break up. This song means a lot to me and I think many people can relate to it."

With an EP on the way, "Fools" sounds like it could be the start of something special for Udin as LOUUD.