The SXSW Diaries // Redux!

25 March 2010, 16:48 | Written by Jen Long

()

Read all of our SXSW 2010 Diary Entries… Day 1 / 2 / 3 / 4 / YouTube Channel

SXSW. What can I say? It’s been epic.

Actually, SXSW is kind of stupid. I realised it more this year than any other.

The buzz acts that are coming out of SXSW (think Washed Out, Smith Westerns, jj) – that’s not news. We all knew about them. We already have their albums. And if you don’t, you can just download them on emusic.

Even the likes of Freelance Whales, Magic Kids, The Middle East, Das Racist – in the world of mp3 blogs and artists breaking in a matter of months, even these names sound old.

So what is SXSW?

SXSW no longer seems the place you go to discover new music. It’s the place you go to see the new music you already discovered online. And with the amount of free parties this year, you don’t even need to spend out on a badge anymore. Most of the venues didn’t even charge a cover. Yeah, it meant there were some hellish queues, but I think that’s just a sign of how things are changing, and it’s something that should be welcomed. (more…)