Long Island's Cloud has unveiled "Wildfire", a madcap romp through far-flung styles and psych-addled planes of existence.
The track's accompanying visuals - a heady blur of revelry and mind-altering substances - is directed by the band's talented leader Tyler Taormina. It's a kind of paranoid, anxious clip melted with moments of mania and "Smack My Bitch Up"-esque tropes, and it jars against the dream-like qualities of the song itself. Rather than flurries of obnoxious beats and parping bass, Cloud's take on a wild night is soundtracked by Madchester-nodding percussion, piano arpeggios, and wide-eyed synthscapes.
"Wildfire" is the latest preview of Plays With Fire, Cloud's follow up to 2013 debut Comfort Songs and 2015 LP Zen Summer.