And lo, on a sunny Monday morning Best Fit Recordings was born.

Best Fit has decided to do the thing everyone tells you not to do – we’re adding a record label to our burgeoning little family. There will be 7″s. There will be parties. There will inevitably be Chess-style arguments about who paid for which Cadillac. For now, though, there is I Ching.

Regular readers will be familiar with I Ching, the Londoners’ glossy art-pop having secured them a place in our Ones To Watch for 2012. Today we are very proud to present ‘It’s Me’ / ‘Drive’, the band’s debut single. Vinyl will be out 23 April – but in the meantime you can stream ‘It’s Me’ below.