Photographs by Ama Chana
Why?’s stock has certainly grown over the last few months. Barely six months ago they were almost unknown to all but the most on-the-ball hipsters and established Anticon fans but the word-of-mouth success of third LP Alopecia has seen their fanbase expand enough to sell out the thousand-capacity London Scala. And for the most part, the indie hip-hoppers deserve the acclaim afforded to them- their engaging mix of breezy indie-rock melodies and dark, often rapped lyrics are done full justice by a unit of immensely talented musicians despite the occasional minor misstep.
