‘White Magic’ is the sound of Eric Berglund racing around his mind, facing demons with energy and spirit, extinguishing them with pop. And as interesting as the structure of the record may be, with its seductive themes and offbeat ideas, its most enduring quality is the power of the music – put simply, it’s a great pop record.
The Tough Alliance
Pop Profile #4 :: The Tough Alliance
This week the slightly pastier-looking one from The Tough Alliance answers Tom Whymans probing questions. They discuss Aristotle, syphilis, potato flesh and the cold Swedish winter. Aces!
The Embassy – Tacking
Screw Williamsburg and its hipster gentry – ‘Tacking’ is the latest addition to the recent glut of brilliance proving that Gothenburg, Sweden is a heady force to be reckoned with musically. Laura Snapes reviews.
Nya Vågen #2
Our Gothenburg based columnist Victor Svedberg handpicks his essential Swedish listening for the month ahead. Including new releases by El Perro Del Mar, Private Stash and Bandjo.
Air France – No Excuses [Video]
Marcus Söderlund is arguably one of the most in demand video directors in Swedish indie-dom at the moment. Having recently worked with Loney Dear he has also just wrapped up work on a short with Air France for their new single ‘No Excuses’.
The Tough Alliance – A New Chance
Great pop music that captures the spirit of early Factory Records and tropicala tinged disco. Essential summer listening for all from the fabulous Sincerely Yours label.
