Sorry. Deep breath. There’s a record at hand. And don’t worry, this isn’t one of those tiresome reviews where the author suddenly says “this record transcends all that” or “but this is different” before disproving the original point or attempting to prove by way of exception. Bleached – featuring Jennifer and Jessie Clavin, formerly of very ace post-riot grrrl punx Mika Miko – are a guitar-pop group that evolved from the scene based around LA venue The Smell. With acts such as No Age, HEALTH and Abe Vigoda amongst its alumni – modern-day indie rock gentry, if not quite royalty – you’d be totally right in thinking that this band might be very symptomatic of everything I’ve outlined above – indie rock as media-distributed product that titillates but doesn’t challenge. But (ah, here’s the caveat!) despite all that, I like ‘em. Their debut Ride Your Heart doesn’t set its stall out as the throwing down of a sonic gauntlet; it’s indie music that feels like pop. Or maybe the other way round… it’s hard to tell now the lines are blurred.
Drawing on powerpop, new wave and girl group harmonies, this record is full of engaging tunes, doe-eyed dedications and wry witticisms. ‘Dead Boy’ is a comically-upbeat number about still being giddy for a deceased lover, while ‘Outta My Mind’ wears its battered heart on its rolled-up t-shirt sleeve. Best of all, though, is ‘Searching Through The Past’: simple melodic joy, recalling Blondie and The Bangles at their most spine-tinglingly catchy. From afar, it’s easy to be bowled over by its uncomplicated charm and bewitching sweetness; up close one can imagine feeling smitten enough to swoon. It’s like being a kid again and catching the first breeze that really whistles through you, tingling the skin; that really makes you question the external forces of the world, be they incidental to your daily existence or just generally driving it. Plenty of other pop songs will do this in 2013 – ‘Teenage’ by Veronica Falls has a similar way with keening straightforwardness, and draws on similar influences to boot – but it’s always great to be reminded that a dumbass hook and the way a voice bends when delivering certain notes can still make you feel as infinite as they did before you filled your head with all this context.
Which brings us neatly back to where we started. Yeah, some days I am tired of this whole shebang in the 21st century, particularly after the over-saturation of landfill indie and the endless, tedious recycling of pop culture into ever-more watered-down facsimiles of the original source material. I’m bored of dominant media culture dictating what’s hip and what’s not, even when those media cultures seem weak and anachronistic compared to the press power of previous generations (and yep, I’m aware there’s an irony to me using an album review to make that point). I’m fed up of having to wade through so much unsatisfactory sludge to find the good stuff, because our collective imagination hasn’t evolved (or, less pessimistically, hasn’t realised it has evolved) to a point where it can place nerve-racking challenge at least on a par with comforting familiarity, which in itself specialises in the easy manipulation of false sentiment. But every now and again it’s worth being reminded that these hips were made for shaking, this heart was made for beating and some songs were made for no greater purpose than to get on down with the pair of ‘em. And some days, with the right record playing and all those elements in sync, I don’t feel tired at all.