Don’t get me wrong, I liked Goblin as much as the next person who kinda liked Goblin. So, Tyler, you can’t call me a ‘hater’ or any other one-word, nonsensical put-down.
But I don’t know, it’s all getting a bit boring and repetitive now isn’t it? So much so that Tyler, the Creator has started to repeat himself. Like, actually repeating himself – post-modern, self-referencing and all.
In ‘Trouble on my Mind’, a collaboration with Kanye-collaborator Pusha T, Tyler manages to reference his self-released debut single ‘French’ like it was ‘Imagine’ or something. He also references ‘Yonkers’, which to be fair was a pretty big deal. But when he vaguely lists the number “10 million”, we can only assume he means Youtube hits and not records sales. Hmm.
In the video, Tyler wears his now-iconic (in his own mind, at least) balaclava. Remember the Jimmy Fallon performance. You remember it. You know, the Jimmy Fallon performance. With the balaclava. The iconic balaclava that only Tyler has ever worn. You’re not a fucking Andy Warhol painting, Tyler, shut the hell up.
He also performs a drive-by where he eggs his rivals. This is obviously his form of satire on gangsta stereotyping: a type of attack that only the Insane Clown Posse would perform. The video continues to see Tyler watching two girls kiss, getting all giddy like a schoolboy getting an erection from going over a speed bump on a bus.
Oh wait, I haven’t really mentioned Pusha T yet have I? Well, there’s not much to say is there really? Tyler takes centre stage, getting two whole verses to himself, and Pusha is just as happy to sit back on the Odd Future bandwagon. They have even persuaded him to wear an OFWGKTA t-shirt, which appears as degrading as Bruno Mars making Snoop Dogg wear one of those silly trilby hats.
As I said in my post about Cher Lloyd (see, Tyler, I can do self-referencing too), it’s not really cool when you talk about what you’ve achieved in a career that in this internet age basically converts into the real-time blink of an eye.
Tyler, less regurgitation, less shock-rock, more thoughtful word-play and more cranium-warping beats. Oh and next time, collab with Kanye instead.