MTV report that U.S television statistics show an average of 104 million viewers drawn for the Beyoncé’s critically-acclaimed performance, while 112.5 million caught the not-so-universally-enjoyed outing by Madonna.
Even so, Beyoncé has gained from the appearance, with digital album sales shooting up by over 230%.
The singer, who is set to tour the world later this year, performed live at the half-time show on Sunday night in a performance so epic that it caused a power shortage afterwards (although the NFL refute the coincidence).
Following the set, B’s single sales rose by 85% also. Meanwhile, sales for Destiny’s Child albums (who reunited with Ms Knowles at the gig) saw a 600% rise.
You can watch the performance in question here.