Ja Ja Ja! TLOBF.COM chosen as Media Partners for new Nordic Club night…

Since The Line Of Best Fit first launched as a tiny blogspot site back in 2006, we’ve always been great supporters of up and coming Nordic music. Not a week goes by without us harping on about a new emerging talent from the Scandinavian regions. Which is why we’re absolutely thrilled to announce that we’ve been picked as an official partner in the brand new London Club Night “Ja Ja Ja”. A monthly event held at The Lexington which will showcase some of the finest talent Sweden, Finland, Denmark, Norway and Iceland has to offer. The Line Of Best Fit will be the nights official online partner, whilst Clash Magazine has been chosen as print partner.

The launch night (curated by Radio 1′s Huw Stephens) will take place on Thursday November 19th at The Lexington, Kings Cross and feature sets from TV Off (Finland), I Was A King (Norway), Kira Kira (Iceland) and Francis (Sweden). Here’s the back story surrounding the club night, told by the creators themselves.

The night aims to provide a strong independent platform where new ‘export ready’ artists across multiple genres are able to showcase their music to key British music industry professionals, media, tastemakers and punters alike.

The Nordic region has a long tradition of punching way above its weight on the international music scene. While the Nordic scene has certainly made its mark on the international commercial world (think acts like Abba, A-ha, Aqua, The Rasmus, Bjork and Sigur Ros) the Nordic countries have fostered a wealth of innovative music talent to great international recognition and acclaim.

In recent years the Nordic scene has come into its own as act after act have broken through from all the separate countries: The Hives, Jens Lekman, The Cardigans, Jose Gonzales, The Knife and Fever Ray from Sweden; Röyksopp, Kings of Convenience and Datarock from Norway; Jori Hulkkonen, Jimi Tenor and Pan Sonic from Finland; Mew, The Ravonettes and Trentemøller from Denmark; and Björk, Sigur rós, múm and Emiliana Torrini from Iceland.

JA JA JA aims to draw attention to this hotbed of talent on a monthly basis. The high concentration of industry professionals and international media in London makes it an ideal location.

The central London venue will be The Lexington, with a launch party spread across both floors on November 19th featuring live performances from Kira Kira,  Francis, I Was A King and TV Off. The bands for this show were selected from a shortlist by Huw Stephens of BBC Radio 1 Introducing, and more information on each act will follow soon.

Each night will feature specially invited British curators who will program the final line-up. Artist submissions from the various Nordic countries will be reviewed by the respective export offices, who will produce a shortlist based on ‘export readiness’. The guest curator will then select his favourite 3 artists for the night.

JA JA JA is an initiative supported by the Nordic Export Offices (NOMEX) represented by; Export Music Sweden, Music Export Denmark, Music Export Finland, Icelandic Music Export and Music Export Norway.

Sounds great, huh? Over the coming weeks we’ll be featuring exclusive content from all four of the bands; including competitions, interviews, free downloads etc. For all Ja Ja Ja related goodness, bookmark this ‘tag’ so you’ll never miss out on a TLOBF post: http://www.thelineofbestfit.com/tag/ja-ja-ja/

For more info, make sure you follow Ja Ja Ja over on Twitter: http://www.twitter.com/jajajanordic and of course, the official website which will contain all up to date info: http://www.jajajamusic.com

Tickets for the launch party are on sale now and priced at £5. Grab yours here.

I’ve already curated a Ja Ja Ja night in my head. I’m just waiting for the phone call *hint hint*.