Moshi Moshi Records are to undertake the low carbon release of the next EP from The Wave Pictures, available for digital download only on 6th October.
Recording – scheduled for 28th August – will take place in a solar powered studio at ‘The Premises’ in London. The band will walk to the studio - as will the engineer - and at the end of the day’s recording the studio will upload the tracks to the server of their digital distributor, for release through iTunes and other digital download stores.
No CDR’s or paper press releases will be generated. The process will even be filmed on solar-powered camera.
Moshi Moshi co-founder Michael McClatchey explains, “We thought it would be a useful experiment to see what we could do to reduce the carbon emissions associated with releasing a record. The initial aim was to make it carbon-neutral but it soon became apparent this would be impossible given the power needed to run the servers for delivering the tracks in to itunes. Nevertheless I believe this should still be the ‘greenest’ record release yet.
“When I mentioned the idea to The Wave Pictures they asked if they could be the ones to do it, and suggested they could walk to the studio from their house.”
Moshi Moshi consulted the environmental working group Julie’s Bicycle on the process. Julie’s Bicycle is a not for profit organisation, with a core aim to identify and champion activities across the music industry that will lead to the development of a low carbon industry.
Alison Tickell, Director of Julie’s Bicycle: “We are really pleased that Moshi Moshi is taking these positive steps towards reducing the carbon impact of their latest release. Their studio of choice is solar powered, they are reducing the impact of their travel and have taken account of the recommendations of our First Step report into the UK Music Industry Greenhouse Gas Emissions (Environmental Change Institute, Oxford University, 2008). It’s this kind of intelligent response to the issue that is going to ultimately catalyze the changes to a low carbon music business that we all need so badly.”
Details on specific tracks for the EP release will be announced shortly.
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